Mark Hayes is the founder of full-service digital marketing agency, Tiger Tiger. Previously, Mark founded one of the world’s first growth hacking agencies and has been mentioned in Wired UK, Forbes and The Wall Street Journal.
Having worked client-side prior to starting Tiger Tiger, Mark knows how easy it is to go through a marketing budget without seeing many tangible results. Being a marketer with a nack for the technical, he came across growth hacking years ago and was blown away by the results it helped to achieve. He has since fully embraced growth hacking strategies and advocates the use of these for his clients.
Mark believes that growth hacking is not just a buzzword but a different and more efficient way of approaching digital marketing. In his eyes, it is as much a mindset as it is a marketing discipline.
Mark is based in Auckland, New Zealand and takes great delight in the fact that it’s one of the best places where a passionate foodie can live. Mark is now trying to somehow reconcile this fact with his newfound interest in CrossFit.